Known for her ability to connect brand with community, establish and grow meaningful relationships, Loretta has a decade of experience as a communications and community engagement professional with the private and non-profit sector in Waterloo Region.
Providing expertise in strategic communication, community relations and event management Loretta works to deliver meaningful results on behalf of clients and community partners. Over the course of her career, she successfully planned and delivered strategic communication, charitable fundraisers, niche corporate events and large consumer shows for audiences of over 5,000 on behalf of employers in the financial sector and non-profit community – Sun Life Financial, Junior Achievement and Cowan Insurance Group. Loretta led a cross-functional team at Cowan Insurance Group and the Cowan Foundation on one of her proudest accomplishments, annual charitable golf tournament, the Cowan Charity Classic, raising over $100,000 for non-profit partners in Waterloo and Ottawa Region.
Working with every scale of business - enterprise, small business and non-profit, Loretta understands a range of working styles and organizational goals. She holds a BA from University of Waterloo, Certification in Event Management from Conestoga College. Loretta recently returned to Conestoga College to pursue her Public Relations Diploma as she establishes her own freelance practice.